One thing Covid has taught us in the business world is that we can pivot quickly and open our minds to possibilities and opportunities we didn’t know could work. We also learned that following a “This is the way we have always done things” mentality can hold us back from finding new successes.
As you manoeuvre your business through these demanding times, take the time to assess your various contractors and suppliers to ensure you are getting all you can to get improved results. This includes the print companies you work with; are they meeting your needs? As marketing and operational partners, your print and copy supplier is an essential part of your business, so let’s make sure you choose the right one.
Here are 5 top considerations for selecting a printing company to help boost your business while getting the most bang for your hard-earned buck.
1. Cost comparison
Keeping costs down is naturally a priority, but there is no need to sacrifice quality or miss deadlines as a result. When hunting for printing companies, inquire about shipping and delivery pricing, as well as other potential add-ons such as graphic design costs, setup fees, etc. The devil is in the details, so they say.
2. Customer experience
Business owners know that happy customers mean more profits, growth, and those coveted 5-star reviews. If you don’t feel like your current print provider is prioritizing your customer experience, then it is a good indication you should be looking elsewhere. Find someone you trust, who understands your business needs, who goes the distance and answers the phone when you call.
3. Print quality
Although costs and great service are significant factors, ensuring high quality print and copy output is integral to your brand. Don’t be afraid to look at the company’s portfolio, ask about their equipment and their quality control process. You should also ask about incentives or discounts if you switch over to a new provider.
There are print shops popping up everywhere these days, but are their staff experts in the field? Do they have demonstrated in-house marketing, graphic design and business skills, in addition to a solid understanding of print principles and processes? You need customized solutions to meet your operational needs, so make sure you are getting experience and know-how!
If you want to grow your business, you need innovative ideas and a printing/marketing partner who isn’t afraid of trying new things. Diversifying product offerings, investing in new technologies, and keeping up with the latest trends is what separates the average print provider from an excellent one. Step out of your comfort zone with vivid and daring designs, signs, and a large variety of print products that breathe new life into your marketing efforts.
Finding the perfect match in a print provider means that your business gets the visibility it needs, while you get peace of mind knowing you are in good hands. Not sure where to begin? Connect with the team at ImageOn Print. With over 20 years serving the GTA, Ottawa, Barrie, Midland, Vaughan and beyond, we’ve got the pricing, quality, innovative mindset and customer dedication you have been hunting for. We work closely with you at every step of the way, because your success is our success. From printing, scanning and copying for small, medium and large businesses, to marketing supports, custom promotional products and quality graphic design, we’re here to make your life easy. We look forward to connecting with you!