When it comes to marketing and promoting your company or organization, there’s no doubt that digital is essential. Recent stats show that time spent online continues to increase on a yearly basis, with the average Canadian spending approximately 157.6 minutes a day on the Internet in 2018.
Although the fact that we are spending more and more time online is undeniable, it’s a little shortsighted to think that your marketing and advertising efforts should only live online. In fact, research shows that print may be a more engaging medium when it comes to telling your brand story.
How can you leverage the power of print and digital together? Here are a few ideas:
Use QR Codes
QR codes allow your print marketing material to adopt a dynamic, digital aspect that will create a seamless transition between your print and digital marketing efforts. To be successful, ensure that your target audience is inspired to follow through and use the QR code to access online material. Have fun, be creative and then aim to covert once someone lands on your online property.
Include Social Media Links
Although print ads are on paper, there is the possibility to use print to drive traffic to your online properties, specifically your social media networks. Add links or mentions for target demographics to like or follow you on Instagram, Facebook or Snapchat. This works to extend the longevity of your print ad by keeping your audience constantly engaged with and exposed to your content on a social platform.
Again, however, it’s important to provide your target audience with a reason to follow you on social media. Perhaps enticing them with a discount for following and using a particular hashtag. You also need to keep that audience engaged by consistently posting quality, relevant and engaging content on your networks.
Monitor Your Metrics.
It’s easy to track and monitor the metrics related to your online digital marketing efforts and pivot, as needed, in order to ensure you are reaching the right audience with the right message. However, many businesses and organizations are not aware that you can also track and monitor your offline efforts as well in order to maximize efficacy. For the full scoop on utilizing analytics to track offline marketing, check out this great resource.
Need help creating a comprehensive digital and print marketing plan and putting it into action? We’re here for you! Through our partner company, we provide print and digital design and marketing to help you tell your brand story and connect with your target market. Connect with us today to find out more.